What is the email marketing

what is the email marketing
what is the email marketing

What is the email marketing? Email marketing is the use of email to develop relationships with potential customers or clients.

In India, email marketing is not given a lot of positive vibes. Not many people enjoy email marketing, majority of the online income only talk about Adsense, SEO or niche blogging etc. but email marketing is often neglected.

But, honestly if you know about the potential of email marketing, how much money you can make, how many customers you can drive, you will really start to love email marketing.

In essence, email marketing is the use of email to develop relationship with prospective customers or clients.

In the content marketing, email can be a very good channel to leverage your content marketing efforts by showing your latest article or showing your latest promotion to the audience that are already given you the permission to send them emails.

Majority of the communication takes place through email.

How to start email marketing campaign

how to start email marketing campaign
what is the email marketing

Never start an email marketing campaign without a goal. Your goal is important because it points you in the right direction to what you want to achieve and how you are going to go about achieving it.

In this article, I am going to show you 5 most common use emails and depending on what your email marketing goals are you could use one or all of them to achieve it.

Types of email marketing campaign

Now, first we are going to talk about,

Welcome emails

Welcome email are the first emails people receive from you and when you decide to submit or signup on your website and welcome emails are actually one of the best ways to capture and covert new and potential customers.

Why welcome emails work? most of the people are expect to receive welcome email immediately after subscribing to your list.

Shopping card abandonment emails

Shopping card abandonment emails are sent when a customer decides to go on your store fill up their cart and then leave it.

It’s almost like a reminder email and in fact if you are an e-commerce store, shopping card abandonment is pretty serious and the average rate for shopping card abandonment is 68 percent.

Shopping card abandonment is responsible for $4.6 trillion lost in e-commerce sales each year.

Promotional emails

A promotional email is an email sent to inform the email list of your new or existing products or services.

A promotional email is a commercial email campaign that aims at getting the word out to potential customers about your product or service. 

The main goal is to move a potential customer through the sales funnel to a conversion. 

Generally, the most common conversion is to get your prospect to buy your product or service. But it also includes other conversions such as downloading an ebook or taking a survey. 

Newsletter emails

It is a consistent piece of content that you send out to your audience regularly. A lot of small business opts for a newsletter or may be every now nd then but that simply isn’t enough.

49% of the customers said that they want to receive promotional emails from their favorite brands on a weekly basis but the key thing to note is that these emails need to be packed full of value and they just can’t be a sales pitch every single time, if you do that then you will just get more unsubscribe which brings to my first tip provide value.

Free tools for email marketing

free tools for email marketing
what is the email marketing

A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.

1. HubSpot Email tool


HubSpot’s free email marketing platform includes many different types of email templates including newsletters, sales emails, and more.
You can send an email to individual contacts in HubSpot from the contact record or from the associated company, deal, ticket, or custom object record. You can also reply to emails in HubSpot from the record timeline. Please note: a connected inbox is required to send emails through the CRM.

2. Mailchimp for email marketing

Mailchimp is an American marketing automation platform and email marketing service. It is the trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut.
Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. We’re here to help you become an expert marketer.

3. Benchmark email

Benchmark Email is an international, internet-based service provider of email marketing with headquarters in Los Alamitos, CA. The company was founded by Curt and Denise Keller in 2004.
Benchmark is almost good and at the mark for various email sending requirements. But it is said every thing has some cons so Benchmark also has some. Benchmark sometimes has server issues so it gets very slow in sending emails. Benchmark provides 24/7 service but sometimes there are delays in solving your issue.

4. Sender


Sender is the best email autoresponder out there that guarantees you quality at a convenient price that doesn’t have to cut a leg or shake your bank. I love everything about them from customer service to service delivery. It literally takes 2 seconds to respond to live chat.

Sender is the best choice for marketers to send marketing emails and drive more revenue. Everything you need for effective email marketing is within a few clicks, and for a fraction of the cost of other email marketing providers, such as MailChimp.

Email marketing is a fully grown and well-used tactic for business promotion via emails. It is cost-effective, easily executed and gives a good impact on your campaigns. Email marketing does not replace your other marketing activities but compliments them extremely well.

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