What is SEO in marketing? Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. SEO is a method used by businesses and individuals to maximize the visibility of their websites and their company.
Everyday, people ask me what is seo in marketing? my answer is simple, it get’s your post rank accordingly as per your seo result in google search console.
The main difference between SEO and paid advertising is that, SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.
Benefits of SEO marketing
Search engines like Google uses different complex algorithms to arrange the search results in the most relevant orders for the visitors and almost all the time uses gets what he was searching for on the first page itself.
Now, these algorithms are kept a secret by Google that is because if someone knows the exact algorithm of how Google ranks a website then he can optimize his website in such a way that the website will always rank for a particular keyword on the first spot even though these algorithms are kept a secret.
There is a lot of information available online which can give you a hint for what are the things that Google is looking for in a website.
One of the main factors that Google looks at is called backlinks.
Backlinks are basically how many different website link to your website.
All the visitors that comes to your website from a search engine has a particular problem to solve and if you give them the solution for their problem then they will love your website and share it with others.
Websites that rank on search engines like Google are considered as credible and trusted . People trust Google and they know that Google won’t let a known trusted site rank in their search engine. so, if you apply SEO on your website, you can earn credibility for your website.
Black Hat SEO Vs. White Hat SEO
When it comes to SEO in what is seo in marketing, some people going for quick gains is often referred to as “black hat SEO.” People who implement black hat SEO tend to use sneaky tactics like keyword stuffing and link scraping to rank quickly. It might work for the short-term and get you some traffic to your site, but after a while, Google ends up penalizing and even blacklisting your site so you’ll never rank.
On the other hand, white hat SEO is the good way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. … White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine.
What’s the Difference? The biggest differences between these two approaches are that white hat SEO follows Google’s guidelines and improves user experience, while black hat SEO violates those guidelines and is typically done with complete disregard for human users.
While black hat SEO is not illegal, it does violate webmaster guidelines set out by search engines. In other words, it’s still against the rules. This means if you engage in black hat SEO, you must be willing to get hit with a nasty penalty as punishment.
Which search results are “organic”?
As we said earlier, organic search results are the ones that are earned through effective SEO (not using illegal technique). In organic, Traffic come by searching in google about the particular niche that your post is.
Today, search engine results pages — often referred to as “SERPs” — are filled with both more advertising and more dynamic organic results formats (called “SERP features”) than we’ve ever seen before. Some examples of SERP features are featured snippets (or answer boxes), People Also Ask boxes, image carousels, etc. New SERP features continue to emerge, driven largely by what people are seeking.
Importance of SEO
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.
Organic visibility, leading to increased website traffic, is a monumental benefit of SEO. Search engine optimization is hyper-targeted and customer-centric. An effective SEO strategy will help deliver your web pages to a relevant audience via pertinent search queries. Now, the question rises here “what is seo in marketing strategy” An SEO strategy (also referred to as “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings. In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.
What is SEM marketing
Search Engine Marketing is the process of creating paid advertising campaign that appear in the search engine results of any search engines.
So, it does not matter what search engine it is but they are ads that appear in a search engine. So, advertisers pay to target keywords, now there is other targeting methods available but basically you are targeting keywords based on their potential customers search terms.
For example, let’s just say someone goes to google and they do search engine marketing , they search for that directly into google, so someone performs a search in a search engine. so, what you are going to see is advertisers are targeting search engine keywords so that their ads will appear in the search results. so these top three results are all paid placements in the google search results.
Essentially, advertisers are trying to drive potential customers their websites so the can generate more revenue.
Why use Search Engine Marketing (SEM)
- Advertisers can promote products and/or services to people as they search for them. If you think about a television commercial, people are not actively searching for a television commercial. People are not actively searching most of the ads that they see throughout the day.
- Advertisers can track their success, control their budget, and grow their revenue. If you are not seeing success in terms of return on investment, you can always turn off your advertisements and just trying to get more people to your website through seo, social media and other forms of marketing.
SEM vs SEO
The difference between SEM and SEO is not just the same exact thing. SEM is paid advertising and SEO is organic listings that appear in the search results. so, SEM is when advertisers pay for their websites to appear on the search results pages, so any advertisements that you are seeing in google or any other search engine, advertisers are paying for their listing to shown there .
SEO is when marketers optimize their website and their content to appear on the search results pages. Now you can combine SEM and SEO by doing paid advertising so you make sure you are in some of those top positions in the search results and then also optimizing your website to make sure you are in the organic listings.
The final conclusion is SEM is paid and SEO is free.
Simplified SEM Process for an Advertiser
- Choose your SEM channel ( Google Ads, Amazon advertising, etc.)
- Estimate monthly budget
- Set-up landing pages for SEM traffic
- Set-up conversion tracking to track results
- Choose targeting for campaign
- Create ads and launch campaign
- Track results and optimize
Top Search Engines & Advertising Platforms
- Google.com – Google Ads
- YouTube.com – Google Ads
- Bing.com – Microsoft Advertising
- Amazon.com – Amazon Advertising
- Yahoo.com – Microsoft Advertising
- Pinterest. com – Pinterest Advertising
- DuckDuckGo.com – Microsoft Advertising
- Ebay.com – Ebay Advertising
So, that is what is SEO in marketing and SEM in marketing.