Want to learn how to be a social media consultant?
First of all let’s be clear on what social media consultant is? Nowadays, social media is a critical component of any business’s marketing strategy.
There are billions of people on social media globally nowadays. With such a large potential audience, it’s becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services.
If a company doesn’t have the resources to grow their business offline, then they look forward to social media as an alternative, they can hire a social media consultant to help them increase their social media presence and grow traffic to their social accounts which grow their business.
If you are interested in becoming a social media consultant, then keep reading this.
How to Become a Successful Social Media Consultant
Social media consultants runs social media campaigns, , improve engagement and loyalty with social media posts, and ultimately try to drive sales from social platforms.
Step 1. Acquire the necessary skills
No one will hire you until you have the good qualifications. Social media consultants should have :
- An understanding of the client’s business and target audience.
- An understanding of branding and the ability to maintain the brand’s voice
- Creative ability to increase engagement and drive sales
- The ability to run paid social campaigns
- An understanding of the metrics of success and tools for tracking those metrics
Step 2. Find a business
Finding a business what you are interested in a bit difficult. If you have no professional experience, you should consider working for free to build your portfolio. For example, if there is a mobile shop and you think there can be more foot traffic with social media, you can target them.
Local business has a small budget and it is a best thing you do as a startup.
Step 3. Adjudge your rates and financial policies
Before you start expanding your business, you must first establish the rates, payment schedule and mode of payment. An average social media consultant rate is $15 – $25. As a business owner, you also have to think about hiring an accountant or buying software to take care of your invoices, taxes, and payroll. Establish this at the start so that everything runs smoothly once you begin operations.
Step 4. Start Freelancing & Choose Your Niche
You can launch a freelancing career working for a wider set of businesses, after you get some experience under your belt with some local companies. Sites such as Freelancer, Truelancer, Fiverr is a great place to start your career. When you get on these sites, you may notice that some companies are searching for very specialized social media services. That is because there are multiple niches within social media consulting.
When you visit on these websites, you may notice companies are searching for workers through these social media platforms. There are plenty of niches you can start working on. like:
- Data analyst
- Consultant etc.
Step 5. Hire People to Help You
Once you gain experiences from small business, now, you need to focus on a big campaign strategies for big clients.
Here are roles that you should consider hiring as the first members of your social media consulting team.
- Social Media Marketing Specialist : This person will help you in day-to-day operations such as scheduling posts, engaging with fans and followers, tracking performance, contributing campaign ideas, etc.
- Web Designer : Try to have good good web designer in your team. They can shape your social media content perfectly.
The best way to appraise the importance of applying social media in marketing is to realize the importance of social media in everyday life of people who are likely to become your customers. Social media marketing has become a necessity for one wo wants to be a social media consultant.
In spite of the fact that social media presence has become a necessity, there are numerous ways to leverage social media presence into improving your business.